Use Science to Write Better Copy and Acquire More Customers
A Lesson by Brent Summers (Director of Marketing, Blink)
About this Lesson
"If you’re responsible for writing copy—and especially if “writing” isn’t in your job description—join this session to learn how to write text that is clear, concise, and persuasive.
We’ll explore science-backed frameworks to: - Identify what your users need - Organize your landing page - Write copy that motivates users
This session is perfect for anyone who wants to learn a rigorous (but not overwhelming) approach to writing ad copy and designing landing pages.
If you wish there was a more objective way to make creative decisions, then you’ll love this talk."