User Research as a Growth Catalyst
A Lesson by Erin May , John-Henry Forster , Kate Moran and Raveena Lally
About this Lesson
A common approach to PLG is to focus on metrics and experiments. Nothing wrong with that. But a quantitative approach that isn't rooted in a deep understanding of users and why they act how they do won't get you too far. The open secret to highly effective growth efforts is to build user research into your process.
In this panel discussion, we'll talk about the ways user research can serve as a tool for growth. We'll cover this topic from the perspective of product, UX, and growth leaders.
About The Experts
VP, Marketing & Growth, User Interviews
Leads marketing and growth at User Interviews. Interested in all things at the intersection of creativity and analytics, and doing good in the world while growing revenue. Huge believer in user research and customer advocate for life.
VP Product, User Interviews
Product leader with over 12 years of experience working for innovative software companies.
Senior User Experience Specialist, Nielsen Norman Group
Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice.
Product Manager, Monetization, Headspace
Raveena is a growth product manager at Headspace, a mindfulness platform with the vision to help improve the world’s health and happiness. Prior to Headspace, she was as a product marketer and user acquisition manager at The Walt Disney Company on a suite of their mobile products.