User Research as a Growth Catalyst
A Lesson by Erin May , John-Henry Forster , Raveena Lally and Kate Moran
About this Lesson
A common approach to PLG is to focus on metrics and experiments. Nothing wrong with that. But a quantitative approach that isn't rooted in a deep understanding of users and why they act how they do won't get you too far. The open secret to highly effective growth efforts is to build user research into your process.
In this panel discussion, we'll talk about the ways user research can serve as a tool for growth. We'll cover this topic from the perspective of product, UX, and growth leaders.