User Retention: The Game Changer For Growth Strategy
A Lesson by Megha Jain (Digital Marketing Specialist, Fuzia)
About this Lesson
Here are some points that I'll cover:
- User retention introduction
- Engagement analysis
- Engagement types and states
- Retention measurement
- Cohorts and Experimentation
- Retained and resurrected users
- Customer lifetime value
- Retention as game-changer for product growth strategy