Value Gap: The problem 9/10 software companies are facing

A product-led go-to-market aims at helping a business grow at a low-touch, hands-off manner. While this is the best thing that you can do for your business, it also holds some risk: are your website and product ready to be under so much pressure for delivery?

Bridging the Value Gap will help you get ready for a successful Product-led transformation or will optimize your existing Product-led Go-to-Market.

9/10 software companies suffer from the same problem: the Value Gap. The Value Gap is the discrepancy between what users expect and what they actually experience and can be caused in lots of different ways. In this talk, we will deeply explain what the Value Gap is and how can we close it. After the talk, you will be able to:

1. Understand why your marketing campaigns do not work as expected
2. Figure why your churn is high
3. How can you attract more users that will become power users instead of churned users