Aggelos Mouzakitis

Value Gap: The problem 9/10 software companies are facing

A Lesson by Aggelos Mouzakitis (Customer-led Product Manager, Jobs-to-be-done Researcher, Growth Sandwich)

Proudly supported by

About this Lesson

A product-led go-to-market aims at helping a business grow at a low-touch, hands-off manner. While this is the best thing that you can do for your business, it also holds some risk: are your website and product ready to be under so much pressure for delivery?

Bridging the Value Gap will help you get ready for a successful Product-led transformation or will optimize your existing Product-led Go-to-Market.

9/10 software companies suffer from the same problem: the Value Gap. The Value Gap is the discrepancy between what users expect and what they actually experience and can be caused in lots of different ways. In this talk, we will deeply explain what the Value Gap is and how can we close it. After the talk, you will be able to:

  1. Understand why your marketing campaigns do not work as expected
  2. Figure why your churn is high
  3. How can you attract more users that will become power users instead of churned users

January 28, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

Aggelos Mouzakitis

Aggelos Mouzakitis

Customer-led Product Manager, Jobs-to-be-done Researcher, Growth Sandwich

With such an abundance of products out there, making the right Product and Growth decisions needs to be surgically accurate. I use Advanced Customer Research and combine it with Product Marketing experience to help you make these decisions without risk.