What Product Managers Need to Know About M&A

With record-setting deal volume in the software space and an uptick in consolidation across the tech industry, many product executives will find themselves part of mergers and acquisitions. Often, investment theses or strategic imperatives may bring together companies with different GTM models (i.e., Slack and Salesforce), raising questions about how to get the best of each model while preserving the customer-centricity that enables successful PLG.

In this lesson, you'll learn:

• How M&A activity can create new, unexpected challenges for product managers at both strategic and tactical levels.
• When companies with bottom-up and top-down GTM models merge it creates questions about how to best leverage Product-Led Growth after a transaction.
• Value creation through product initiatives require product managers to understand and act on the deal's imperatives, even if they weren't involved in the deal process.