Why Feature Management is Critical to PLG
A Lesson by Aaron Stillman (Director of Product Marketing, AB Tasty)
About this Lesson
Nobody gets everything correct out of the gate. People evolve, markets evolve, technology evolves. Leading with your product and supporting a PLG go-to-market strategy requires a foundational control over your features that does not require engineering resources doing everything for the business.
In this class, you'll learn PLG feature management principles including:
- Flags and quotas set the foundation
- Identifying your leaders, killers, and fillers with packaging and pricing experiments
- Progressive rollout is a must-have in the PLG toolbox