Aaron Stillman

Why Feature Management is Critical to PLG

A Lesson by Aaron Stillman (Director of Product Marketing, AB Tasty)

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About this Lesson

Nobody gets everything correct out of the gate. People evolve, markets evolve, technology evolves. Leading with your product and supporting a PLG go-to-market strategy requires a foundational control over your features that does not require engineering resources doing everything for the business.

In this class, you'll learn PLG feature management principles including:

  • Flags and quotas set the foundation
  • Identifying your leaders, killers, and fillers with packaging and pricing experiments
  • Progressive rollout is a must-have in the PLG toolbox

January 27, 2021, 08:00 AM

08:00 AM - 08:30 AM

About The Experts

Aaron Stillman

Aaron Stillman

Director of Product Marketing, AB Tasty

Product manager & product marketing leader in the SaaS space for 10+ years. Currently leads product marketing for AB Tasty to evolve the GTM strategy.