Why You Need Strong Leaders to Shift from Sales-Led to Product-Led

A successful transition to PLG requires a coordinated and collaborative effort across all departments, and mobilizing this effort takes the work of a strong and united leadership team who collectively believe in PLG.

In this class, you'll get real-life lessons on how to make early adopters out of your senior leadership team, and moreover, how to ensure the enthusiasm and openness to change that is needed to make PLG a success, trickles down to the rest of your organization.

You'll learn:

• Proven tactics for obtaining the buy-in of senior leadership across your organization for PLG.
• Real examples of how strong leadership can help to address some of the challenges that accompany a company-wide shift to PLG.
• Tips for establishing PLG success metrics that you can align your leadership team around.