Words matter: How to write with empathy for a better converting customer experience

Today I’ll discuss how to improve the way you communicate with your prospects, users, customers, visitors.

Whether you’re writing a promotional post on LinkedIn, sending a marketing email, or creating your in-app copy, I'll show you how to change your point of view to speak directly to your customer’s need in the moment as well as six common copywriting issues that detract from your customer’s experience. So let’s get down to business.

Lessons: - Why words matter: The impact of words on your customer’s experience. - Six factors to consider when assessing your copywriting - How to be sure your readers can track the information scent through the customer journey