Yes, Cold Emails Still Work at Scale

A Lesson by Nikki Elbaz
Head of Email,

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About this lesson

Sure, we know that inbound leads are better. But sometimes – especially at startup stage – you just need to gain some traction. Outreach is the fastest (and often cheapest) way to get more market share... if you know how to generate results.

Plus: If you're product-led, your cold prospect can explore and purchase without needing to 1. carve out time for a demo; 2. trust that the demo will be instructive, not sales-y; and/or 3. emotionally commit to a solution they're not sure they need. Knock out those 3 friction points and your "ask" is so much easier to consider... and say yes to.

In this lesson, you'll learn:

  • The #1 mistake you've been taught about cold email campaigns – and why it's costing your responses
  • Why you should treat your outreach emails just like any other email campaign and... why you shouldn't treat your outreach emails like any other email campaign
  • How to map out a successful outreach campaign in 4 steps
  • The #1 consideration you need to take when planning your outreach sequence (plus 2 more also-important considerations)
  • How to know if you should include video, incentives, or any other "bells and whistles"
  • PLUS: I'll walk you through a full outreach sequence – to move these principles from theoretical "Sounds good – how do I do it?" to implementable "Got it, off I go to write with confidence!"

Categories covered by this lesson

Nikki Elbaz

Nikki Elbaz serves as Head of Email for the Copyhackers Agency, writing emails for companies like Doodle and Sprout Social. Nikki also runs a micro-agency, crafting data-driven emails for SaaS and eComm clients.

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