Clear, lightweight product planning to help teams move fast & stay aligned

To grow your product-led business, your product must move forward, anticipating your customers' evolving needs every step of the way. To do that, each product team must move forward, but not in their own unique direction, else you risk feature proliferation and a product experience where the sum is not greater than its parts. It's up to Product Leaders to give their teams clarity, set expectations, and provide a few simple artifacts so that every team is equipped to move fast and stay aligned.

In this talk, I'll share how we approach this on a quarterly cadence at Hotjar. You'll learn:

• How to spark the right conversations during product planning cycles
• How to foster consistent, evidence-based opportunity sizing across your product portfolio
• How to capture and anticipate both discovery and delivery goals across disciplines