Creating a product-led buyer in a sales-led funnel
A Lesson by Anna Talerico (Operating Partner, Arthur Ventures)
About this Lesson
To thrive today software needs to be truly product-led. But that can be elusive and hard to achieve for some companies. Creating a product-led funnel is the first step towards a frictionless growth engine. This session presents a range of options along a product-led spectrum and practical advice for those ready to explore a transition to product-led growth.
You'll learn:
- What product-led strategies fit your business
- How you can evolve towards a product-led go-to-market
- Where it fits in a sales-driven model (even with enterprise buyers
You'll leave armed with practical, hands-on advice about evolving towards a product-led model.
About The Experts
Operating Partner, Arthur Ventures
As a SaaS entrepreneur with two strategic exits, I love to build & scale technology companies. At Arthur Ventures, I focus on capital-efficient go-to-market strategies across sales, marketing, and customer success for our portfolio companies. As a SaaS entrepreneur with two strategic exits, I love to build & scale technology companies.