The Nuts & Bolts of Changing Your Marketing Motion to Product-Led
A Lesson by Katie Mitchell (Head of Marketing, UserLeap)
About this Lesson
Imagine you've just announced your Series A, and you get listed on ProductHunt on the same day...
and your main CTA is "Request a Demo"
Fortunately that didn't happen at UserLeap, because they had added a PLG motion. Instead, they had 500 new free trial signups in a week!
In this lesson, you'll learn how marketers can leverage their knowledge and experience from working in sales-led companies to enable product-led growth with confidence.