About this Lesson
Sure, we know that inbound leads are better. But sometimes – especially at startup stage – you just need to gain some traction. Outreach is the fastest (and often cheapest) way to get more market share... if you know how to generate results.
Plus: If you're product-led, your cold prospect can explore and purchase without needing to 1. carve out time for a demo; 2. trust that the demo will be instructive, not sales-y; and/or 3. emotionally commit to a solution they're not sure they need. Knock out those 3 friction points and your "ask" is so much easier to consider... and say yes to.
In this lesson, you'll learn:
- The #1 mistake you've been taught about cold email campaigns – and why it's costing your responses
- Why you should treat your outreach emails just like any other email campaign and... why you shouldn't treat your outreach emails like any other email campaign
- How to map out a successful outreach campaign in 4 steps
- The #1 consideration you need to take when planning your outreach sequence (plus 2 more also-important considerations)
- How to know if you should include video, incentives, or any other "bells and whistles"
- PLUS: I'll walk you through a full outreach sequence – to move these principles from theoretical "Sounds good – how do I do it?" to implementable "Got it, off I go to write with confidence!"